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THE REAL ESTATE LADIES ASSOCIATION GUEST OF MAXIMO

By News - EN

The guided tours of AREL – Associazione Real Estate Ladies, an all-female association geared towards the development of professionals working at the forefront and in positions of responsibility in the real estate market, have restarted. The first appointment of the ARELONSITE cycle took place on Tuesday 9 November 2021 and brought the associates to the Maximo Shopping Center in Via Laurentina for a guided tour aimed at learning about a real estate operation on urban regeneration in the South East sector of Rome. Accompanying them on the visit was the architect Fabrizio Capolei of 3C + t Capolei Cavalli Architetti Associati as designer and artistic director, together with Elisabetta Mapelli – Parsec 6 SpA, technical office manager and executive / construction design coordinator, Anna Momesso – Spazio Futuro, Retail Commercial Director and Alessandro Allegri – Cushman & Wakefield, Center Manager Maximo Shopping Center.

THE CONSTRUCTION OF THE PUBLIC SQUARE IN CORVIALE MOVES ON

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The intervention is part of the “Corviale” Urban Recovery Program, for the implementation of which it was ratified with D.G.R. Lazio n ° 577 of 16/11/2005 a specific Agreement (“Accordo di Programma”), and it was approved by the “Conferenza dei Servizi” which ended in July. The project area, of ​​approximately 8,250 square meters, is wedged into the existing building fabric, overlooking the Roman countryside. A remarkably inhomogeneous fabric, characterized by the coexistence of the Corviale building (the famous “serpentone”) South of the project site, and a recently built residential area, consisting of 4-5 storey buildings on the North side, on Via Eugenio Maccagnani. The East edge is defined by Via di Poggio Verde, while the West one borders for a large stretch with the Torretta de’ Massimi Nature Reserve.

The outcome of the participatory process and the debate with the Municipality have identified some criteria that have guided the design, including:

  • the creation of a square conceived as an aggregation space for the neighborhood, with large free and “flexible” areas, suitable to host events and activities of different nature related to the life of the neighborhood itself;
  • the definition of a physical “boundary” characterizing the square and somehow delimiting it;
  • the creation on the square of areas and paths partially sheltered and shaded that can be used in all climatic conditions by people of all ages;
  • the creation of a compositional link between the square and the surrounding urban context, in particular with the looming presence, even symbolic, of the “serpentone”.

MAXIMO MENTIONED AT THE GLOBAL RLI AWARDS 2021

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Once again this year, despite the havoc that Covid-19 created around the world, RLI (Retail & Leisure International), the global magazine that covers both retail and leisure sectors, wanted to maintain the traditional appointment with the sector and its most qualified representatives by awarding the prestigious RLI Awards 2021. An international jury selected and awarded the 2021 winners of the 15 different categories in competition, ranging from commercial to entertainment projects, from developers to architectural firms.

3C+t Capolei Cavalli Architetti Associati and Design International participated with Maximo in the category: “SHOPPING CENTER – NEW BUILD 2021”. Maximo is a new shopping and leisure destination in Rome, it has been designed with a layout suited to the changing shopping and leisure needs. It has a consistent offer in line with the competitive context and the consumer trends, a distinctive tenant mix, a prestigious architectural structure with great visual impact and a strong, recognisable identity. It has been Highly commended in its category, sponsored by MK Illumination.

TIBI SPA: A NEW WELLNESS CENTER ON THE ROME’S OUTSKIRTS

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The brand new Spa of the Grand Hotel Duca d’Este in Tivoli Terme, one of the main thermal areas in Lazio, just 20 minutes from Rome, inaugurated on Monday 4 October: Tibi spa, 1600 square meters intended for the complete well-being, with a wide range of activities, products and services, to offer a regenerating experience of mind, body and spirit.

Built inside the Grand Hotel Duca d’Este in Tivoli Terme, just 500 m from the famous Acque Albule thermal baths, the center consists of a large wellness area, with spaces reserved for Finnish saunas, Turkish baths, swimming pools, hydromassage, group suite for 15 people, couple suite with hydro-pool, emotional and hydrotherapy showers, Himalayan salt wall, in addition to a well-equipped and large relaxation area. Advanced aesthetic services, various types of massages, shiatsu and Ayurvedic treatments complete the offer.

The renovation works of the Spa, which began in 2019 and subsequently slowed down due to the Covid-19 emergency, have resumed at full speed in recent months, and the new TIBI Spa opened its doors to the public on 4 October 2021.

The project

From the point of view of design choices, the concept behind the wellness center is the dialogue between the spa and the nearby urban context, “a world of comfort and attention to the person close to the city”. The interior is dominated by dark colors on which bright and golden details stand out, and in various central junctions the structure – beams, ceilings, walls – is covered with 3mm thick stone slabs. Except in the cabins, where it is functional, wood is used only for a few furnishings and details in the relaxation area. The space is organized according to a path designed to generate different sensations and accentuate the changes of perspective, with contrasting elements.

MAXIMO SHOPPING CENTER AMONG THE SHORTLISTED PROJECTS OF THE PLAN AWARD 2021

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THE PLAN Award is back. Everything is ready for the awaited appointment with the international award of excellence in architecture, interior design and urban planning, this year at its seventh edition.

The 510 Shortlisted projects of THE PLAN Award 2021 have been published online, after being selected from over 1,600 entries from all over the world. These projects are therefore admitted to the next phase of the competition that will lead to the nomination of the finalists. And among them there is also Maximo Shopping Center, the Roman shopping center designed by 3C + t Capolei Cavalli Architetti Associati.

The projects are divided into 20 categories. For each of them, an exceptional jury, made up of leading international professionals and academics related to the world of architecture and design, will decide the winners of the Completed and Future sections in September. Maximo competes in the retail category.

Nevertheless, not only the experts are called to express their opinions. Everyone can participate in the assignment of the Community Wish List Special Prize, which will award the most voted project online in the Completed and Future sections. It is possible to vote for multiple projects (one project per day), so discover now all the Shortlisted projects of THE PLAN Award 2021 and choose your favorite one(s), and don’t forget Maximo!

MALTEPE MARINA ON THE PRESTIGIOUS VOLUME ‘MARINAS & YATCH CLUBS’ BY L’ARCA INTERNATIONAL

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The Maltepe Marina is among the projects collected in the splendid volume “Marinas & Yatch Clubs” published by M.D.O. and dedicated to the projects and achievements of the most prestigious marinas and yacht clubs in the world, alongside major international architecture firms such as Pininfarina, UNStudio, Foster + Partners, Massimiliano and Doriana Fuksas, Zaha Hadid Architects, to name just a few.

The publication, representative of the design and architectural research developed at an international level, aims to be a reference point for the advancement and innovation of this type of intervention according to architectural, environmental, technological and functional quality criteria.

TRANSFORMATIONS AT THE MARGIN. THE LAURENTINO PASSAGE

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Transformations at the margin, The Laurentino Passage is a film by Isplora, a body approved by the National Council of Architects and the American Institute of Architects (AIA) which offers free courses for architects with one-hour films on architecture also valid for professional credits. The film highlights the theme of the urban transformation of the city of Rome, in its complexity, intercepting and interpreting new uses of space, flows, modifications and changes in the socio-economic habits, as well as possible innovations in the physical design of the territory.

Two stories, two scales that move in parallel: from the detail to the city, from flows to living. Enlargements and reductions, in a twofold path that tends to collide, overlap, keeping together the different stories and needs present within the territory. A journey aimed at highlighting the transformation of contemporary urban space, observing the forces that drive this change, exploring shapes and dimensions.

Rome and its possible mutation.

The narration of urban complexity, identifying mechanisms and forms, perceptions and crossings, projecting architecture onto the background, the setting for growth and transformation, the scene of changing lifestyles and a broader way of living.

The Laurentino passage.

On the one hand, the film aims to highlight, over a long period of time, the history of urban visions and strategies, the plans of 1931 and 1962 that move the city towards its edges, imagining suburbs that become the center. Starting from the E42 project, from the EUR district, up to the construction of the public city, social housing neighborhoods: the urban planning reform, law n.167 of 1962, the cooperatives and experimentations, solutions and issues. To do this, the narrative uses a case study, the story and vicissitudes of one of the most emblematic cases of Rome, Laurentino 38 designed by Arch. Piero Barucci: the system of urban vertebrae and the settlement mechanism, roads and bridges, bar-shaped buildings and towers. A movement that increasingly expands the edges of the historic city and the consolidated one, introducing a new element: the GRA, the Grande Raccordo Anulare. A distributive border, the frame supporting the vehicular flow of many Roman stories that turns into a settlement element by expanding territories and generating new forms of living, beyond the ring, breaking up the edges and putting an end to the historic dichotomy between city and countryside, in a city-territory.

On the other hand, the film aims to highlight the project of one of these centralities, identified by the 2008 Rome Town Plan for Laurentino. An evolving commercial hub which today shows its first piece: the Maximo shopping center, designed by the firm 3C+t Capolei Cavalli Architetti Associati. Starting from this space, from its concept and execution, it is possible to draw a parallel with the movement of the city outwards, towards its edges, from the historic city to the one undergoing transformation. The narration thus moves by crossing architecture, highlighting elements and themes, solutions and challenges to be overcome: from light penetrating from the roof to the interiors, overcoming the spaces of the market to exit onto the public square where not only the aspects of the skin, of the superficial texture of the center are taken into consideration, but the two stories and observation scales meet.

The new centrality within the Laurentino district.

The Maximo shopping center thus becomes not only the litmus test of a construction process, but it establishes strategies and connections, a place where material and immaterial flows land, temporal stratifications and economic processes, local node and threshold where different instances and urban issues meet, those of today and those of the future.

Credits: Isplora