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On 16 June 2023, the usability of shopping centers was also discussed at the Area M association in Rome. The architect Fabrizio Capolei, partner of our firm, spoke about the accessibility problems.

In recent years, the usability of shopping centers has become a crucial aspect for attracting and retaining customers. Shopping centers that can provide an accessible, convenient and enjoyable environment for all visitors are more likely to succeed in today’s market.The usability of shopping centers refers to the ease with which people can access, use and benefit from such facilities. This concept involves several aspects, including physical accessibility, service offering, overall user experience and inclusiveness. Shopping centers have always played an important role in everyday life, offering a wide variety of services and products under one roof. However, in recent years, the usability of shopping centers has become a crucial issue, as society has evolved and consumer needs have changed. Physical accessibility:
The usability of shopping centers depends on their geographical location and access to public transport. It is important that shopping centers are located in areas easily reachable by the target population, with good road connections and adequate public transport services. The presence of adequate parking, public transport services and pedestrian infrastructure are key factors in ensuring easy access to a shopping centre.

Good design and an intuitive layout can significantly improve the visitor experience of a shopping mall. The layout of stores, accessibility to elevators or escalators, as well as clear and understandable signage can facilitate navigation within the shopping center, making it more usable for people of different ages and abilities. The usability of shopping centers is a critical element in meeting the needs and expectations of visitors. A multidimensional analysis that considers accessibility, design and layout, variety and quality of offer, customer experience and environmental sustainability can provide valuable information for improving the overall usability of a shopping centre. The ultimate goal is to create welcoming, accessible and sustainable spaces that offer an enjoyable and satisfying experience to visitors. The usability of shopping centers also depends on the overall experience offered to visitors. This includes a logical layout of spaces, clear signage, accessible parking, rest areas and adequate services. Additionally, the overall atmosphere of the mall, including elements such as lighting, furnishings, cleanliness, and the feeling of safety, contribute to the user experience.



By News - EN

On the same day of his ninetieth birthday – 24 June 2023 -, the Order of Architects, Planners, Landscapers and Conservationists of Rome and its province dedicates a conference to Giancarlo Capolei. The initiative will be held at the headquarters of the Order, the Casa dell’Architettura (piazza Manfredo Fanti, 47) starting at 9:30, and includes, in addition to the lectio magistralis of arch. Capolei, a speech by the architect Marco Maria Sambo, OAR Secretary and Editorial Director of AR Magazine, “Roman Architects of the ‘900“, a speech by the architect Anna Riciputo, “Radical Architecture in Rome in the 60s-70s” and a speech by the singer-songwriter and director Tito Schipa Jr., “The years of the Piper: the project and the society“. The conference will end with a round table, moderated by the architect Flavio Trinca (CTF OAR – Head of the “Landscape” training course) which will involve Tommaso Valle, Fabrizio Capolei, Anna Riciputo, Tito Schipa and Giancarlo Busiri Vici.

The conference is part of the initiatives for the centenary of the 1923 law which regulated the profession of architect, and represents a moment of debate, sharing and reflection on architecture – from the 1900s to today -, on the culture of design and on the evolution of the profession in Rome and in Italy.


By News - EN

The architect Giancarlo Capolei will take part as “invited speaker” in the event: “The history of the Order of Architects of Rome”, a Focus on the history of the Order of Architects of Rome through the protagonists, from the former presidents to the preview of the new volume “50 Years of Profession”, soon to be published, with the story of their professional experience. The meeting will be held on the afternoon of Wednesday 14 June at the Casa dell’Architettura (Rome) as part of the celebrations for the centenary of the establishment of the profession of architect and engineer.

The day will begin with a meeting co-organized with the Order of Engineers of Rome – the professional category with which architects share 100 years of profession, pursuant to law 1395/1923 – dedicated to comparison with other professional categories: “The social role of professionals. The professions in comparison – The great shared themes”. At the opening, in the morning, the top management of Rome’s professional associations of numerous categories will participate, in dialogue with each other, including – in addition to architects and engineers – lawyers, accountants, surveyors, journalists, surgeons and dentists, industrial experts. The debate and exchange of ideas will develop around topics ranging from the opening of the market to young and talented professionals to fair compensation as a tool, not only to protect the dignity of professionals, but also and above all to guarantee quality of professional services, up to the presentation of good practices relating to the meeting of public administration and professions, and on the front of innovation (patents).


By News - EN

The architect Fabrizio Capolei will take part as an “invited speaker” in the Panel Discussion: “THE SCENARIOS OF REGENERATION: The framing of ESG policies, to reconcile business needs, market demands, open functional programs and evolving demand” to be held during the Perspective Europe Forum, on the afternoon of Monday 17 October.

Founded in 2009, Perspective is a one-of-a-kind International Architecture and Interior Design Forum: a networking platform to meet, discuss and get up-to-date, gathering the entire Architectural Chain and involving the World of Design and Contract. A privileged and exclusive platform for new business relations as well as a key opportunity to understand and keep a step ahead of new entrepreneurial market trends.

Moderator of the Panel Discussion will be Eng. Luca Giannelli, CEO of United Consulting and esteemed professional.


By News - EN

The president of the port authority of the Central Tyrrhenian Sea, Andrea Annunziata, visited the Molo Beverello construction site. The new terminal is taking shape and changing the waterfront of one of the most delicate points of the city of Naples, at the foot of Palazzo Reale and Maschio Angioino: a promenade on the sea, more than four meters high, which crosses the entire covered part of the new maritime station.

The concrete structure is outlining this new promenade on the sea, a platform of about 2,500 square meters which can be accessed through a staircase located near Mascalzone Latino, a second, central staircase, located at the entrance to the Parthenope University, and a third one near the square where the bars are currently located. After the prolonged stop due to the discovery of the finds and the modification of the project, now the works are moving forward.


By News - EN

At the beginning of the Sixties, our country is immersed in the boom of the economic miracle and has already known the glories of the Dolce Vita. But 1965 is a truly unforgettable year for young Romans and beyond: on February 17 the Piper Club opens in Rome, a place created and designed to satisfy the desire for transgression and rebellion of the youth of the time.

In the docufilm “Piper Generation. Beat, shake & pop art in the Sixties” – broadcasted on Tuesday July 12 at 10.55 pm on Rai 5 and then on Raiplay – the exclusive testimonies of the protagonists who made the history of the fabulous Roman club: from Giancarlo Capolei of the Capolei Cavalli studio, the designer, accompanied by his son Fabrizio Capolei, to Roberto D’agostino and Mita Medici, from Marina Marfoglia to Tito Schipa Jr. and many others, but also the vintage films of the Teche Rai and the Istituto Luce, with historical images of Patty Pravo, Caterina Caselli, Renato Zero and even Mina and Totò performing at the Piper Club.

In that same club, in June 1965, the Beatles arrived in Italy for the first and only time, while music and fashions are finally changing and Rai broadcasts “Bandiera Gialla” on the radio with Arbore and Boncompagni. These are the years in which divorce is discussed, sex education in schools is proposed and there is talk of legalized abortion. At the Piper in Via Tagliamento, the girls arrive in miniskirts, with leather belts and hair with bangs, while the boys wear low-waisted corduroy trousers, pointed boots and hairstyles, which are inspired by those of the Beatles. The Piper becomes the heart of the so-called Italian Beat, the temple of youth “Ye’-Ye'”, staging all the ensembles of the time, giving them a stage where they can perform and compare with the boys. The Piper Club was the “Big Bang” of Italian “club culture”, becoming the starting point for youth entertainment from the mid-60s, remaining one of the longest-running clubs in Europe to this day.


By News - EN

The project consists in the completion of the new public square already partially built and named after the great artist Gabriella Ferri, as part of the “Laurentino” Urban Recovery Program (Private Proposal No. 2) in the area of the XII Municipality of Rome. In the project signed by the Roman studio 3C + t, the large square (with a surface greater than that of Piazza del Popolo) is considered the flagship of the new Maximo commercial structure: it represents an ideal space for events and manifestations of various kinds. The completion of the square will be carried out on the roofing of the private car park for public use currently under construction, relating to the future realization of Section Z4 adjacent to the lot.

The square is bordered on one side by the Shopping Center and on the other side by management buildings, among which the new headquarters of the XII Municipality where all the activities currently scattered throughout the territory will be concentrated; as a whole it will be the focal point of the project and will contribute to making this place an urban level pole suitable for hosting events, exhibitions and concerts.

Once completed, the square will be characterized by two rectangular platforms or podiums raised of about one meter (+47.50) with a main diagonal cut, which ideally joins the two stair-lift cores coming from the underlying public car park and with some oblique openings that identify spaces equipped for resting and a fountain.

Along the perimeter of the two raised areas, partly paved and partly treated as a green “parterre”, runs a perimeter staircase in wood-effect stoneware with the dual purpose of raising the two main areas of the square and serving as informal seating for the users.

In the central area, between the two raised areas, a “tensile structure” with an ETFE coated fiberglass cover will be installed, supported by a painted metal structure, covering a space of about 25 x 55 meters that can be used for exhibition or recreational events.


By News - EN

As part of “Communicating Architecture”, a cycle of web talks organized by THE PLAN and dedicated to the protagonists of THE PLAN Editions monographs, a meeting will be held on March 3, focusing on two design experiences in the capital, their relationship with the context and complexities related to the pandemic period: Maximo Shopping Center by 3C + t Capolei Cavalli and Via Colombo 80 by De Sanctis Costruzioni.

Maximo Shopping answers many questions about the role of commercial architectures. Through a story in images and texts, this architecture attentive to the themes of sustainability and sociality is proposed not only as a new place in the city, but as a “place” where to meet.

With Via Colombo 80, a symbolic building becomes a new point of reference in the Roman business community. A careful total renovation, described through the construction phases and the voices of the various protagonists, was successfully completed by De Sanctis Costruzioni, based on a project by PCMR.

In the web talk “Designing and building in Rome”, between 16:30 and 18:30 Fabrizio Capolei and Francesca De Sanctis will talk about the two projects, to which two monographs have been dedicated.


By News - EN

It is with great satisfaction that we share the excellent feedback obtained last year from the films about the Capolei Cavalli studio’s work, produced in a fruitful collaboration with Isplora, a body approved by the National Council of Architects and the American Institute of Architects (AIA) which offers free courses for architects with one-hour-long architectural films valid for professional training credits.

In particular, with the film Through the project the path of the studio from its foundation to today was explored as part of the ArchiTALKS series, a new format by Isplora that creates actual dialogues with the contemporary protagonists of architecture, giving voice to architects so that they can talk about themselves and thus teach new practices and new ideas by sharing their experience.

The story of the Roman studio 3C+t Capolei Cavalli Architetti Associati starts through the voice of architect Giancarlo Capolei, founding partner, professor of Urban Planning at La Sapienza in Rome until 2005, then moving on to the firm’s journey, a transition between two generations that allowed to pass the baton from the ‘90s to today.

Then, the voices of the architects Fabrizio and Pierfrancesco Capolei guide the ArchiTALKS in the “turn of the century”, narrating the change in architecture and contemporary society, new requirements, needs and the new design approach towards the future. Between versatility and sartorial care, the vision of the firm fits cleverly into different contexts, from its Roman center of gravity to the conscious insertion within the international scene.

In 2021, the film was seen 1967 times with a peak between April and May, as can be seen from the following infographic.

Credits: Isplora